SEO for Financial Services

Search Engine Optimisation (SEO) is the biggest driver of organic traffic to your website. It puts your business directly in front of the people who need your services, at the moment they’re looking for them. Having searched for what you offer, these visitors are usually highly interested when they land on your site and are more likely to spend time viewing your pages, which tells search engines that your website is useful. In return, you rank higher in the search results and receive more high-quality traffic.

An effective SEO strategy is about more than just using the right keywords, Google and other search engines also measure the quality of your content and whether other people find it helpful. How well your site pages link to each other, clear navigation and fast loading times are all part of SEO, too.

We’re an experienced SEO agency and our senior team has 30 years’ experience in financial services, so we know how to generate results that make a difference. We take a three-pronged approach to SEO for financial services: on-page SEO, off-page SEO, and technical SEO. The result is relevant and quality content and a crystal-clear interface on a fast website, all of which will be appreciated by visitors and search engines.

On-site SEO

Your content tells search engines your area of expertise, and the quality of that content plays a significant role in deciding whether you get ranked higher or lower than competitors. Our SEO consultants have a thorough understanding of both financial services and fintech SEO.

Our SEO services include keyword research and gap analysis to hone in on the specific words and phrases your site needs to include to have a prominent position in search results. We also boost your on-site SEO with a focus on the smaller details that tell search engines your website is easy to navigate and high quality – from page titles and meta descriptions to calls to action and improved user experience designed to keep visitors on your site for longer.

Off-site SEO

Nothing tells the value of what you do more than people recommending it, and that’s exactly what off-site SEO is. Every website that mentions your brand is like digital word of mouth, reinforcing your authority. Our SEO consultants work hard to secure backlinks and brand mentions around the web, maximising each piece of your content and informing search engines that you’re a valuable resource. This is especially important in financial services, where trust and reputation are so important.


Neonet (now Virtue Financial)

TRG have extensive expertise within Financial Services and a thorough understanding of how our solutions are able to help and support our target audience. They are an integral part of our marketing and communications team, supporting us with industry insights as well as a constant stream of content for our digital sales and media communications campaigns.

Technical SEO

When search engines crawl your site to index your content, they’re also noting how easy it is to do so. If they find it difficult, it’s likely that visitors will too, and this harms your ranking position. As an organic SEO agency, we know how to make your site perform at its best. We build comprehensive sitemaps, improving the visibility search engines have of your website, and create an effective SEO strategy that ensures the user journey is intuitive, straightforward, and that pages have internal links. These components are all vital but often overlooked in SEO marketing, so by spending the time to get it right, you put yourself in a strong position to rank above your competitors.