Effective inbound marketing pulls ideal prospects to your website, engages your audience, and increases lead generation.
At The Realization Group, we create a multi-channel inbound marketing strategy for financial services firms. We build awareness through content creation, social media, and public relations, with bespoke lead magnets and email workflows to nurture new leads. We’re relentless about reaching only the right people, so your message is impactful while simultaneously reducing paid traffic costs, improving SEO, and increasing your conversion rate.
Our expertly crafted messaging is designed to resonate with your target audience, highlight their challenges, and present the solution that your company has to offer. We combine an understanding of financial and capital markets with a tailor-made strategy that places your message in front of prospects on the right platform, at the right time, drawing interested people directly to your website.
Lead generation for financial services
We use data and insights to reach relevant and interested visitors who are perfectly aligned with your value proposition. Our focus on driving high-quality traffic through inbound marketing ensures that we generate qualified leads, with an emphasis on quality over quantity.
A fundamental part of lead generation for financial services is ensuring that your website is optimized for lead capture. We look beyond the campaign messaging and review the entire user journey. We ensure your organic strategies are optimized to improve your search ranking position, and that your website has carefully crafted and relevant calls to action to capture lead information.
Lead generation for ipushpull: Case study
ipushpull is an enterprise platform that improves workflow efficiency by allowing secure live data sharing and collaboration.
ipushpull appointed The Realization Group to deliver a campaign designed to achieve persistent market communication and build a community of interest – consisting of prospects, advocates and influencers. The main objectives were to build and configure the campaign within HubSpot and strengthen ipushpull’s sales pipeline across carefully identified markets.
The campaign included:
- Webinar – “Digitisation of Pre-trade Client Workflows”
- Webinar Landing Page
- 3 promotional blogs
- HubSpot campaign setup
- Promotional email campaign
- Automated email registration workflow
- Promotion via LinkedIn Message Ads
- Post-webinar email promotion
- Financial Markets Insights Report – “Fintech’s next frontier: Data-as-a-Service”
All of the success criteria for the campaign were exceeded with high levels of engagement from the target accounts:
- 317 Webinar Registrations
- 52 Report Downloads
- 95 New Contacts Generated
- 126 Marketing Qualified Leads
The perfect blend of marketing tactics
We’re a London-based marketing agency with deep knowledge of financial and capital markets, combined with strategic marketing expertise. Using inbound marketing and lead generation, we deliver outstanding results that directly benefit your bottom line and move the needle for your business.
Our specialists take the time to create beautiful landing pages that are fine-tuned to align with both the advert and your brand, giving visitors the information they need, and therefore increasing conversions. Combining creativity with data, we build perfectly optimized content, adverts and pages to obtain the high conversion rate that your business deserves. What’s more, we continually seek opportunities to increase your conversion rate, reduce costs, improve performance, and turn as many of your new prospects into paying customers as possible.