Our senior strategists have been financial markets industry practitioners for over 30 years. With this in mind, we are uniquely positioned to develop a highly-targeted marketing strategy for financial services firms. What’s more, we have the industry knowledge and marketing know-how to develop creative and compelling copy that carefully articulates your message and positions your brand.
Marketing messaging for financial services
As a strategic fintech marketing agency, we know how to operate in the highly-regulated financial industry. Your message will be clear, concise and compliant, delivered through a range of online and offline marketing strategies. Our knowledge and expertise in financial and capital markets enables us to bring clarity to your proposition. Working together, we will amplify your proposition, highlighting your core messages and USPs.
Our approach involves collaborating with your team to develop a blueprint for marketing, media communications and business development. This is an omnichannel roadmap that supports a comprehensive rolling programme designed to nurture new prospects into clients and support client retention.
Financial services marketing strategy: Case study
Driving a paradigm shift in global payments with Fnality
Fnality is a private sector initiative supported by 15 major Financial Institutions building a regulated payment system to support the growing industry adoption of tokenised assets and marketplaces.
TRG delivered a full marketing program, from pre-launch, working with both the Fnality management team and the institutional stakeholders. This included developing a go-to-market strategy, messaging and branding, website development, social media and media communications. The launch media program culminated in articles in FT, WSJ, Nikkei and Reuters, as well as more than 100 pieces of coverage in mainstream and trade publications.
TRG continues to provide media communications, as well as event support including design services, messaging and on-stand attendance. In Fnality’s first year of operation, laying the foundation for the next generation of payments, TRG, as part of the Fnality team, supported key activities including: central bank collaborations, new technology partnerships, inter-operability trials, and shareholder preparations.
Rhomaios Ram, CEO of Fnality said “I would like to thank our team and our shareholders who have been instrumental in our success thus far. We are fully engaged with the central banks and making positive progress towards approval.”