Content marketing is an incredibly effective way to increase brand awareness and establish trust with new prospects. A strong content marketing strategy delivers the information your audience wants and needs, on the platforms they use, and is tailored to each stage of the buying cycle, making content a valuable lead generation mechanism.
We have a deep understanding of content marketing for financial services, and are able to produce a wide variety of content types including, but not limited to:
White papers are in-depth pieces of content that that can serve multiple purposes, including positioning you as an authority in your space, informing readers about your services, and generating new business leads.
Thought leadership pieces
To be seen as a thought leader, you must demonstrate knowledge and expertise in your market with confidence. We create authoritative articles on your behalf, which can be used in marketing campaigns and published as opinion pieces in relevant trade publications.
Blog articles are often the foundation of a content marketing strategy. Each article we write is optimised for SEO to increase your visibility in search results and drive traffic to your website.
Informative, concise and attention-grabbing press releases can have an enormous impact on your media presence. We write press releases in a way that appeals to editors, and distribute them through our extensive network of media contacts and key financial services businesses.
With a solid content marketing strategy in place, you’ll never be stuck for something to send your email subscribers. Your latest news, blog articles and press coverage can be sent directly to your database. We can create your email newsletters and use comprehensive testing of subject lines and segmentation to increase open rates and engagement.
If there’s one thing we know as a content marketing consultancy, it’s that producing a variety of content types allows us to engage with and attract more people. Not everybody has the time or desire to read a text-heavy document, and visual assets such as infographics may be more appealing. They are an excellent way of presenting complex information, particularly effective for the innovative areas of financial and capital markets.
Financial Markets Insights
The Realization Group is the creator of Financial Markets Insights; an ongoing series of multi-participant white papers that provide exceptional content and deliver high-impact brand exposure. We bring together industry experts and C-level executives to discuss the latest developments and trends in financial markets. We demonstrate thought leadership and position our clients as experts in their industry.
Our Financial Markets Insights reports provide the foundation of our persistent market communications programme. This is a 3-month rolling programme of high-quality content, brand exposure and inbound lead generation.
We begin by identifying a timely industry topic that allows us to attract your target audience, and allows you to demonstrate your knowledge and expertise. From there, relevant participants are invited to take part in the discussion, share their views, and feature in the white paper. Participants can help to elevate your brand, especially if they are well known in the industry and have a great reputation.
Next, we focus on the strategy and content creation, which typically includes:
- One or two preliminary blog posts to introduce the core topic
- The release of the Financial Markets Insights paper featuring industry participants
- An event; either a digital meet-up or an in-person panel discussion featuring the participants of the white paper
- An article summarizing the event along with content such as a webinar recording of the event
Throughout the process we capture high-quality inbound leads when people download the white paper and register for your event.
To learn more about our Financial Markets Insights programme, download our infosheet here.