Services

The Realization Group (TRG) is a Financial Services Marketing and Communications consultancy. Our team of senior marketing, design, public relations and business strategy executives have many years of proven expertise in delivering a wide range of services and solutions to clients across the Financial Services technology sector.

Strategy

Bringing together all aspects of a content marketing led business development strategy; we ensure the appropriate tools are used to communicate the client’s messages to its audience of prospects, clients, media, partners and influencers.

Industry Expertise

We possess a wide-range of subject matter expertise including technology, front & back office operations, compliance and risk management, plus extensive participation in FinTech and RegTech initiatives. Our ecosystem of contacts include buy and sell-side institutions, market infrastructure providers, ISVs and media.

Thought Leadership

Delivering a range of thought leadership content and campaigns including our Financial Markets Insights, a collaborative programme involving market influencers and subject matter experts to raise the brand profile of our clients, their solutions and their management.

PR / Media Relations

We have significant experience and relationships with key financial services business and technology media. Activities include creation & distribution of press releases, subject seeding and identification of opportunities to participate in editorial programmes and industry discussion.

Campaigns

Developing campaigns to continually broadcast the client marketing message via all relevant channels to ensure that the value proposition is recognised and understood by the target audience. We call this ‘Persistent Market Communication’.

Collateral

Creating and delivering content and design for a range of collateral including product flyers and brochures, press releases, ghost-written articles and blogs, websites, videos, exhibition stands and corporate gifts.

Design Services

Creating effective design solutions to connect with, and influence, audiences via digital, social, advertising, branding, PR and media. We develop and execute creative communication strategies and concepts that have real business impact.

Digital & Social Media

Working with our clients, we identify and utilise the most appropriate social and digital distribution platforms and formats to ensure brand and campaign messages are viewed by the widest target audience possible.

Event Support

Providing organisational support for multiple types of face-to-face client events including private dinners, roundtables, panel sessions or exhibition attendance ensuring that the client experience is successful and appropriate to the desired campaign outcome.

Highly connected marketing specialists & subject matter experts

The Realization Group is a full-service marketing and strategy consultancy specialising in financial markets.

Every TRG client is unique. From early stage businesses to multinational corporations, all have their individual objectives and goals with varying timescales, resources and budgetary constraints.

Consequently, our engagement approach is highly consultative and objectives driven. By integrating the relevant components of our range of service offerings, we create bespoke solutions designed to meet our clients’ specific requirements.

As strategists, we bring together all aspects of a marketing plan, ensuring companies have the right tools to communicate and grow their business, meeting the needs of customers now and into the future.

As experienced industry practitioners, our active participation in the Financial Markets sector is paramount. With a finger on the pulse of current business and technology challenges, we are uniquely positioned to provide insight and help to deliver successful marketing strategies.