Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- ICDA and itarle announce Engelberg event in Switzerland
16 August 2016, Geneva, London. ICDA, in association with itarle AG, is hosting a Best Execution & Analytics event in Engelberg, near Zurich on September 29, 2016.
- Delivering an agile hybrid FX Options trading solution
9 August 2016, London. Tullett Prebon has entered into a partnership with GMEX Group to develop a best-in-class hybrid voice and electronic trading platform for FX Options
- ICDA announces new Board member appointments
8 August 2016 - Geneva, London. ICDA appoints Dr Stéphane Graber, Secretary General of the Swiss Trading & Shipping Association, and Dr Paul Lynch, CEO of itarle, a leading provider of multi asset algorithmic trading & analytics services for the sell-side.
- KCG to acquire Neonet
27 July 2016 – KCG Holdings, Inc. (NYSE: KCG) today announced that it has entered into a definitive agreement to acquire Neonet Securities AB (“Neonet”).