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Increase your market share? Introduce new products or services? Targeting Financial Services? We are uniquely positioned to give you an edge
Increase your market share?
Introduce
new products
or services?
Targeting Financial Services?
We are uniquely positioned to give you an edge

Financial Markets Insights

The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE

Going with the flow

Going with the flow: Data capture - are financial firms ready

Future proofing for FinTech

Future-proofing for FinTech  with Network Innovation

Keeping a watchful eye

Keeping a watchful eye Best practices for trade surveillance

Identifying the challenges that businesses face today

Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness. 

As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages. 

Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.

Latest news

  • Commcise & ITG launch integrated MiFID II research solution for asset managers

    30 March 2017, London & New York. Commcise announce that their research payment & management technology solutions have been integrated to provide a seamless end-to-end MiFID II research solution.

  • Northern Ireland talent is main draw for US firm, says chief

    29 March 2017, Belfast. The CEO of a US-headquartered financial technology firm has said that Northern Ireland’s rich talent pool of graduates & professionals is a key driver for its long-term commitment to the region. Employing more than 85 people in Belfast and is expected to increase its workforce by around 10% before the end of the second quarter of this year.

  • Esprow releases ETP C-Box update for automated MiFID II compliance certification

    28 March 2017. Singapore, London, New York. Buy- & Sell-Side firms, MTF & OTF will also benefit from a fast and effective onboarding solution.

  • Baymarkets launches Clarity platform for RegTech solution delivery

    22 March 2017, Sweden. Clarity is a modern platform for agile development of client specific solutions aimed at institutions active in the Financial Markets.