Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- Commcise & ITG launch integrated MiFID II research solution for asset managers
30 March 2017, London & New York. Commcise announce that their research payment & management technology solutions have been integrated to provide a seamless end-to-end MiFID II research solution.
- Northern Ireland talent is main draw for US firm, says chief
29 March 2017, Belfast. The CEO of a US-headquartered financial technology firm has said that Northern Ireland’s rich talent pool of graduates & professionals is a key driver for its long-term commitment to the region. Employing more than 85 people in Belfast and is expected to increase its workforce by around 10% before the end of the second quarter of this year.
- Esprow releases ETP C-Box update for automated MiFID II compliance certification
28 March 2017. Singapore, London, New York. Buy- & Sell-Side firms, MTF & OTF will also benefit from a fast and effective onboarding solution.
- Baymarkets launches Clarity platform for RegTech solution delivery
22 March 2017, Sweden. Clarity is a modern platform for agile development of client specific solutions aimed at institutions active in the Financial Markets.