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Increase your market share? Introduce new products or services? Targeting Financial Services? We are uniquely positioned to give you an edge
Increase your market share?
Introduce
new products
or services?
Targeting Financial Services?
We are uniquely positioned to give you an edge

Financial Markets Insights

The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE

Agility in clearing

Agility in Clearing - Using technology to address the challenges

Voice collaboration

What is the future of Voice & Collaboration in Financial Services

The big squeeze

Margin compression in interest rate derivatives: The big squeeze

Identifying the challenges that businesses face today

Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness. 

As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages. 

Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.

Latest news

  • GMEX partners with FPT to launch Vietnam’s first derivatives market and clearing house

    Delivering innovation in exchange traded derivative contracts to be traded on Hanoi Stock Exchange and centrally cleared by Vietnam Securities Depository

  • Baymarkets takes on support, maintenance & development of SIX x-clear’s Clara clearing solution

    Baymarkets will co-market Clara with SIX x-clear to deliver the Tier 1 clearing solution to a wider range of clients, including exchanges, MTFs, clearing banks & clearing houses.

  • SR Labs ensures clients’ readiness for OPRA increased data volume challenge

    New York & London, 1 March 2016
    Options Pricing Reporting Authority (OPRA) - changes to its Expanded Message Header are expected to result in hugely increased data volumes.

  • Seed Commodities Exchange to launch in partnership with GMEX

    London & Chicago - 17 Feb 2016
    GMEX Group today announced that it has entered into an agreement with Seed Commodities Exchange (Seed CX) based in Chicago.