Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- Commcise named ‘Best buy-side product for 2016'
7 November 2016, London. Commcise has been named as ‘Best buy-side newcomer’ & overall ‘Best buy-side product for 2016’ at the Waters Technology Buy-Side Technology Awards.
- GMEX Group restructures
20 October 2016, London. GMEX Group today announced a restructuring of the Group by separation of its subsidiary GMEX Technologies (GMEX Tech) from the current company.
- McKay Brothers Lowers Latency on Carteret-NY2 Link
6 October 2016, California. McKay Brothers has announced a latency reduction in its industry-leading millimeter wave link between Carteret and Secaucus-NY2.
- The Turret is dead - Long live the Turret!
With the industry ripe for disruption: businesses are looking to reduce costs across the board; traders need quality connectivity; regulators demand compliance; and technologists want the latest technology. enepath's CEO, Gavin Davis gives context to some of the changes transforming the voice trading market.