Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- Baymarkets launches Clarity platform for RegTech solution delivery
22 March 2017, Sweden. Clarity is a modern platform for agile development of client specific solutions aimed at institutions active in the Financial Markets.
- Baymarkets appoints Per Andersson as Head of Sales and Business Development
16 March 2017, Sweden. Per's arrival brings 20 years of experience of building & managing businesses in the FinTech sector. He joins Baymarkets’ management team with immediate effect.
- Commcise & Westminster Research Associates Announce Integrated MiFID II Compliant Research Solution
15 March 2017, London. The two firms will offer a fully integrated, technology-based solution that provides a complete end-to-end solution that allows asset managers to be compliant with the upcoming MiFID II regulations relating to payment for research.
- Trade Informatics Named in Top 10 Trading Platform Solution Providers 2017
21 February 2017. Trade Informatics named in Top 10 Trading Platform Solution Providers 2017 by Capital Markets CIO Outlook.