Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- Vela to Expand Trading Technology Capabilities with OptionsCity Acquisition
20 June 2017. New York, London & Chicago. The OptionsCity acquisition will expand Vela’s front-office capabilities to include advanced analytics and risk management tools, enhance its market access managed services with additional trading and content solutions, and accelerate its data cloud strategy.
- Discussion: Software Testing in Financial Services - Is the price of success paid in advance?
13 July 2017. London Capital Club. Certeco & The Realization Group are hosting the first in a series of round table discussions on ‘Testing and DevOps in Financial Services’. Exploring the ‘shift left’ in software development assurance, when testing features much earlier in the development life-cycle.
- Vela honoured with US-Ireland Top 50 Companies award 2017
19 June 2017. New York & Belfast. Vela Trading Technologies was honoured on Friday as one of the US-Ireland Top 50 Companies for its successful transatlantic operations.
- Webinar: Trade Surveillance & data capture for MiFID II compliance
27 June 2017. 10am ET / 3pm London / 4pm CET. Under MiFID II & MiFIR, any firm participating in electronic trading of financial instruments will need to conduct real-time monitoring of current trading activity and be able to sequentially reconstruct past trading events. No longer will capture and reporting of transaction data be enough. Join the webinar to better understand the technological and management elements important to trade surveillance and data capture for compliance.