Financial Markets Insights
The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE
Identifying the challenges that businesses face today
Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness.
As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages.
Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.
- ALTX East Africa Launches in Uganda
Kampala, Uganda & London, UK, 13th July 2016 - today, ALTX East Africa Ltd goes live with its high tech exchange.
- GBST appoints head of EMEA
London, 1 July 2016 - announced today, in this newly-created role, David Simpson will be head of Europe, the Middle East and Africa
- SR Labs rebrands as Vela Trading Technologies
New York, London, June 20, 2016 – S R Labs announced it will operate under the new name of Vela Trading Technologies, LLC (Vela), bringing the best of its technology, products and talent under one roof.
- GMEX Avenir Warehouse Receipt System goes live at the Agricultural Commodity Exchange for Africa
London, Lilongwe 19 May 2016 - phase 2 of programme supporting the automated issuance, management, trading, clearing & settlement of warehouse receipts for soft commodities.