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Increase your market share? Introduce new products or services? Targeting Financial Services? We are uniquely positioned to give you an edge
Increase your market share?
new products
or services?
Targeting Financial Services?
We are uniquely positioned to give you an edge

Financial Markets Insights

The purpose of this series is to provide insights and industry developments, through in-depth conversations with C-level executives and key experts within the financial and capital markets. FOR MORE INTERVIEWS SEE INSIGHTS PAGE

Agility in clearing

Agility in Clearing - Using technology to address the challenges

Voice collaboration

What is the future of Voice & Collaboration in Financial Services

The big squeeze

Margin compression in interest rate derivatives: The big squeeze

Identifying the challenges that businesses face today

Effective marketing is a set of interrelated functions. Just look at the world’s most successful companies, where all the elements are closely aligned. A company’s DNA is key and must encompass the management team, employees, customers, partners and suppliers alike, as part of their marketing circle. This marketing communications ecosystem must work seamlessly with other departments as a unified force, thus maximizing their effectiveness. 

As marketing integration specialists, we ensure every aspect of the company, from business goals and strategy, to brand development, advertising, public relations, online communications, sales collaterals, and employees, are speaking with one voice, to reinforce the brand’s key messages. 

Marketing Integration gives firms professional support across the whole marketing-led business development spectrum. It allows firms to concentrate on what they do best, namely finding and retaining customers, and building sustainable products and services revenue streams to satisfy stakeholder and shareholder objectives.

Latest news

  • ICDA and itarle announce Engelberg event in Switzerland

    16 August 2016, Geneva, London.  ICDA, in association with itarle AG, is hosting a Best Execution & Analytics event in Engelberg, near Zurich on September 29, 2016.

  • Delivering an agile hybrid FX Options trading solution

    9 August 2016, London. Tullett Prebon has entered into a partnership with GMEX Group to develop a best-in-class hybrid voice and electronic trading platform for FX Options

  • ICDA announces new Board member appointments

    8 August 2016 - Geneva, London. ICDA appoints Dr Stéphane Graber, Secretary General of the Swiss Trading & Shipping Association, and Dr Paul Lynch, CEO of itarle, a leading provider of multi asset algorithmic trading & analytics services for the sell-side.

  • KCG to acquire Neonet

    27 July 2016 – KCG Holdings, Inc. (NYSE: KCG) today announced that it has entered into a definitive agreement to acquire Neonet Securities AB (“Neonet”).