Start with marketing-led business development
As integrated marketing communicators our approach is to ensure all aspects of marketing communications and business development work together as a unified force, thus maximising their effectiveness. With clear, long term focus on core items such as customer retention / satisfaction, experience management, lifetime value of a customer, combined with future prospects. Given today’s easy access of information through websites and social media means prospects engage with sales much later in the buying process. Therefore, the function of marketing today is vital in owning that early stage with the prospect.
- Marketing integration Financial services subject matter expertise Strategic marketing Business development Brand management Marketing services Digital media PR / Comms Event management Industry training